Open protocol
Advertising Protocols
An open effort to define shared protocols for AI agents operating in advertising.
Explores how buying, measurement and creative systems can interoperate when agents, rather than interfaces, do the work.
Projects
Things I have built.
Independent work, built to test an idea rather than to sell one. These are experiments and open projects; the existence of a repository is not a claim of commercial deployment.
Open-source tool
PRISM
An open marketing mix modelling project.
A public repository exploring transparent, inspectable approaches to marketing mix modelling. Experimental; not a commercial product.
Open-source tool
AdTech MCP Suite
Model Context Protocol servers for advertising technology workflows.
A public repository connecting AI assistants to advertising systems through MCP. Experimental work in progress.
Research
Prompt Efficiency Playbook
Research into the cost and efficiency of how we prompt models.
Findings describe the specific models and tasks tested and should not be generalised to all models or all uses.
Have a question, a project or an idea worth exploring?
I read every enquiry myself. Tell me what you are trying to decide or change, and I will tell you honestly whether I can help.