Ideas
Writing
Where I work out what I think. Published elsewhere and here — always clearly marked, always with a link to the source.
Published elsewhere
External publications
FutureWeek
16 October 2025
The Future of Advertising — When Optimisation Meets Ethics in the Algorithmic Age
What happens to advertising when the optimisation is automatic and the judgment is not. A guest article on where responsibility sits once algorithms make the buying decisions.
World Academy of Art and Science (EXTRA)
17 October 2025
Europe's Moral Compass for AI: From Regulation to Realisation
On the distance between writing AI regulation and making it real inside organisations — and what has to change operationally for principles to hold.
Longer form
Original work
The AI Lyceum
Online edition
The AI Republic — a dialogue
A philosophical dialogue on intelligence, wisdom and the choices we delegate to machines. The online edition; see the books page for the published work.
Have a question, a project or an idea worth exploring?
I read every enquiry myself. Tell me what you are trying to decide or change, and I will tell you honestly whether I can help.