Skip to content
Samraj Matharu

Agentic advertising: how AI agents will buy and sell media

Shailley Singh · IAB Tech Lab · 12 March 2026

Shailley Singh, IAB Tech Lab, joins Samraj Matharu on The AI Lyceum for a long-form conversation on agentic advertising: how ai agents will buy and sell media. As with every episode, the guest is given the time to work through the idea properly, rather than compress it into a soundbite.

Listen

Platforms

Have a question, a project or an idea worth exploring?

I read every enquiry myself. Tell me what you are trying to decide or change, and I will tell you honestly whether I can help.