Keynoted IAB Europe's Great Debate on AI
IAB Europe · Keynote — “Turning Towards AI”
Samraj Matharu delivered the “Turning Towards AI” keynote at IAB Europe's The Great Debate: AI, speaking as Director of Analytics, Marketing Science at GroupM Nexus Media Solutions EMEA. The talk set out where automated buying decisions should be bounded, and how attention and sustainability signals get encoded into the bid itself.
The argument is the one I keep returning to: an algorithm should be allowed to decide, but the boundary it decides inside has to be set on purpose, owned by a named person and legible to everyone accountable for the outcome. Attention and sustainability are the clearest test case, because they only change behaviour once they are encoded into the bid rather than reported afterwards.
Booking
Bring this talk to your event
I give versions of this keynote to industry audiences, client leadership teams and university cohorts, adapted to how much of the room buys media for a living.